The Art Of Getting Hired, by Brad Justice
[Note: This book was provided free of charge by Books Go Social. All thoughts and opinions are my own.]
As someone who has read my fair share of books related to sales and marketing approaches , I find this book ironic on a fundamental level. Salesmen are continually talking about how image trumps reality, how rapport and emotion trump logic and reason, and yet in order to enjoy this book, a reader will have to overcome a substantial amount of irritation because of the poor formatting of this book. That is to say, the author has placed himself in a bind where the more the author takes his advice and approach seriously, the less he will appreciate the sloppy way this book has been made. While the content of this book is at least decent, the book suffers from pagination problems as well as word wrap mistakes that make this book pretty ugly to read. Someone really should have edited the .mobi file I read the book in before this book was green-lit for publication, and someone should certainly edit it to make it look good before it is released to the world at large. I would be embarrassed to have something I write look this bad.
In terms of the content, this book is a fairly short one, but longer than it would be if the author did not feel it necessary to bookend his advice with efforts to make himself an expert. The first part of the book talks about his supposed sales expertise by appealing to the idea that one must spend 10,000 doing something to be an expert at it. After this, the author gives a discussion on the three activities that one is doing in order to get a job, and that is talking, meeting, and building rapport. This seems very simple, and for the most part it is, but the author is effective at discussing how lowering the pressure of interactions makes them less awkward–this sounds like something I should try, because one has the knowledge that there will be more interactions and that interactions can be enjoyed without trying to push for something. Of course, it would be easier for such an approach to be accepted if one did not feel the author pushing so hard in this book, but be that as it may one can appreciate counsel without feeling that the messenger is the best one to be delivering it. After delivering such chestnuts as never leaving an appointment without another appointment, the author closes the book by talking about his own experience in joblessness, which he stated he delayed saying because he was concerned about how it would affect his credibility, which ends the book on a strange note of unsuccessful attempts to leverage vulnerability.
Ultimately, this book fails to deliver its author’s intentions because of a misalignment between the author’s apparent aims and the author’s delivery. The author talks about the need to reduce pressure in interactions to sell things but also makes this book an extended sales pitch to his approach and worldview. Furthermore, he does so in a way that plays to his weaknesses–his poor understanding of how to format a book, his apparent emotional manipulation of his own struggles that undercuts his previous self-portrayal as an expert salesman. This is a book that one can only appreciate if one does as the author says and not as the author does, and if a reader is that charitable to the book, then the author’s worldview is not really succeeding. Let us hope that the author is able to edit this work in such a fashion that it more successfully conveys his point that we need to pay attention to certain fundamental details in interactions with others in order that we should get jobs as well as better our own interests in other areas of life, like dating (which is a frequent comparison made here). The author, though, would be well served to understand the fundamental importance of conveying his thoughts in a format that is appealing and that does not distract the reader from what is being said.
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