Tag Archives: business

The Alliance Of American Football: The Latest Iteration Of A Perennial Idea

There are some things that get tried over and over again in the hope that they will work.  One of these ideas is another league of professional football in the United States aside from the National Football League.  And it … Continue reading

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Book Review: Uninve$ted

Uninve$ted:  How Wall Street Hijacks Your Money & How To Fight Back, by Bobby Monks with Justin Jaffe and Bree LaCasse It is striking and remarkable that in reading a book that I thought would complement what I had been … Continue reading

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Book Review: The Bogleheads’ Guide To Investing

The Bogleheads’ Guide To Investing, by Mel Lindauer, Taylor Larimore, and Michael LeBoeuf Reading this book, which took months to arrive through all of the previous readers who put it on hold in the library, prompted me to ask a … Continue reading

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Book Review: Bogle On Mutual Funds

Bogle On Mutual Funds:  New Perspectives For The Intelligent Investor, by John C. Bogle As someone who is pretty familiar with the author’s books [1], this book was a pretty obvious choice to read.  As someone who enjoys Bogle’s perspective, … Continue reading

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Book Review: Guerrilla Marketing For Writers

Guerrilla Marketing For Writers:  100 No-Cost, Low-Cost Weapons For Selling Your Work, by Jay Conrad Levinson, Rick Frishman, Michael Larson, and David L. Hancock I enjoyed reading this book.  As a writer, someone who enjoys both the solitary cave-dwelling existence … Continue reading

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Book Review: The Author’s Guide To Marketing

The Author’s Guide To Marketing:   Make A Plan That Attracts More Readers And Sells More Books (You May Even Enjoy It), by Beth Jusino This book is aimed at serious writers who either are committed to getting their books published … Continue reading

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Book Review: Momentum

Momentum:  How To Propel Your Marketing + Transform Your Brand In The Digital Age, by Shama Hyder If you are amused by books that relate to marketing, as I am, you will likely appreciate what this book has to offer.  … Continue reading

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Let’s Try To Focus On The Positive

Some years ago, when I watched television, there was a series of anti-smoking ads from a group that called itself Truth–quite a daring name to choose–and I was generally amused by their advertisements, not being a smoker.  One of their … Continue reading

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Book Review: Pop! The Invention Of Bubble Gum

Pop!  The Invention Of Bubble Gum, by Meghan McCarthy This book manages to serve a few tasks.  For one, it introduces its readers (not all of whom are likely to be young, although many of them will be) to the … Continue reading

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On The Legitimacy Of The Middleman

Nobody likes the person in the middle.  Throughout the course of human history, imperfect communication and the difficulties of trade and logistics gave certain peoples the role of intermediary in transmitting goods and knowledge from one area to another.  Such … Continue reading

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