We Beefin, by Wendy’s
Although I don’t blog about it often , I’m a pretty big fan of Wendy’s. When I was a kid I ate there because they had a nice salad bar to go with chicken sandwiches and even though their menu has changed a good bit over the years, I have long enjoyed their sense of humor and the way that they were able to poke a bit of gentle fun at themselves as well as their competitors in the fast food game. In a move that signals an escalation in the competition between fast food brands, Wendy’s brings their social media beef with competitors to a mix tape featuring comedy/business rap. Here is a track-by-track review:
Twitter Fingers: The EP begins with a short song devoted to Wendy’s social media game. Although this is your usual corporate flexing anthem, it is pretty amusing and set to a pretty chilling keyboard instrumental that wouldn’t be out of place on contemporary radio.
Holding It Down: Another track that discusses Wendy’s beef with McDonald’s, this song is what happens if one took, say, the attitude of Cardi B and put it in service of corporate interests relating to burgers. It is at least refreshing for a company to cut out the middleman and license their own music as advertisement and not have people mumble rapping their lyrics.
Rest In Grease: What makes this song pretty excellent is the way it burns competitors like McDonald’s for broken ice cream sundae machines and points out Wendy’s products besides burgers that are popular and enjoyed. This song, like the others so far, has definitely been full of some attitude and swagger.
Clownin’: This is a short song that shows more fire against Wendy’s haters. It’s pretty short and more flexing and dissing, but that’s about what one would expect from the contemporary mixtape scene.
4 For 4$: This is one of several songs that has emphasized Wendy’s as a queen and that focuses on the sorts of deals you can get at Wendy’s. While some rappers make luxury rap songs that others can’t relate to, this has all of the glorious corniness of Macklemore & Ryan Lewis’ “Thrift Shop.”
If you happen to like the attitude that Wendy’s has as well as Wendy’s products, there is a lot to like or enjoy about this mixtape. Some people will dislike the corporate angle the rap project has as advertisement, and others may find Wendy’s flexing a bit cringey, if you happen to enjoy the way that Wendy’s presents itself, there is a lot to enjoy here and certainly way worse rap songs. The production is solid, at least a few of the lines are pure fire, and the whole project is likely to be viewed with a sense of endearing nostalgia in coming years as a critique on contemporary rap itself. What’s not to appreciate about that?