Money Consciousness: Become Super Rich And Attract Infinite Wealth By Discovering Eleven Simple Ancient Principles Of Abundance, by Nathan Rich
[Note: This book was provided free of charge by Books Go Social. All thoughts and opinions are my own.]
This is a book that is almost too short. For a book of nineteen pages, there is a lot wrong with it that one scarcely knows where to begin. For one, the author is trying to cash in on the widespread interest in the bogus law of attraction, and for another the author assumes that the reader is largely in agreement with principles of Hinduism (and Eastern religion in general ) such as karmic debt as well as the relationship between personal success and one’s relationships with family and one’s spouse–assuming one has one, which this author assumes. Indeed, much of this book is based on assumptions, so the author baldly states various principles as well as hedges against making his claims specific enough that they could be falsified, the result being that this book makes sense only to those who come to it with a lot of context, but not too much context so as to understand that the same part of South Asia that the author views as a place of immense wealth is also a place of immense poverty, a criticism that we will return to. Overall, this book plays on multiple senses of the word consciousness, something that may confuse some potential readers.
The nineteen pages of this book are filled with thirteen chapters–obviously they are short ones, beginning with an introduction about the philosophy of being rich. After this comes a list of short principles, including: realistic visions, relationships with parents and one’s partner, sacred words, keeping one’s house clean, respecting money, having the right system of conviction, having inner integrity and gratitude for what one has, agreeing with super consciousness and contribution, and having gratitude to one’s ancestors. The author argues that Eastern thought like this has a basis, but it does not have a basis in all respects. How do we know that our visions are realistic when they have not yet become real? The author advocates for a standard of measure that makes it impossible to criticize an existing social order. If one is poor and suffering, after all, one deserves it by some karmic debt that has to be repaid through suffering in this life. Those who are wealthy and powerful are virtuous, on the other hand. There is little morality in here except for gratitude–and even this is selfishly organized–as well as having a high degree of honor for parents and ancestors.
What does one get out of a work like this? As a reader I certainly read this from a critical outsider’s perspective. There is a lot of bait and switch going on here, as the author encourages greed, but greed that is tinged with concern about one’s relationships as well as physical cleanliness and something approaching ancestor worship. The author lures the reader in with appeals to the wealth of South Asia being supposedly due to their worldview without examining the dire poverty of much of South Asia in a contemporary fashion. This book, ultimately, appears more as a pallative to those who are already successful as a way of justifying their well-being and removing any desire for something approaching social justice and something akin to the vile Statues of Omri discussed in scripture rather than anything that could be judged as virtuous or just in one’s dealings with others. The author has a good name for this kind of work, but this is a book that while mercifully short still manages to have a lot of deep problems.
 See, for example: