Tag Archives: marketing

White Paper: Tai Chi as a “Gym Replacement” for Older Men:Business Strategy and the Truth About Weight-Loss Claims

Executive Summary Tai chi is increasingly marketed—especially in online ads and senior-focused programs—as a low-impact, “gym replacement” for older adults, often with promises of belly-fat reduction and weight loss. This white paper explains: Why older men are a prime marketing … Continue reading

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White Paper: Betting on Beliefs: Ethical Concerns Around Kalshi-Style Prediction Markets

Executive Summary Platforms like Kalshi, federally regulated exchanges that let users trade “event contracts” on real-world outcomes, have moved prediction markets from a niche academic tool into the mainstream of finance, media, and gambling. Kalshi is licensed by the U.S. … Continue reading

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White Paper: National Scale, Local Signaling: The Strategic Tension of Nationwide Firms Operating in Fragmented Cultural Markets

Executive Summary Firms such as Morgan & Morgan exemplify a modern organizational challenge: how to operate at national scale while maintaining local legitimacy across culturally, legally, and socially heterogeneous markets. This white paper examines the strategic logic, structural requirements, messaging … Continue reading

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White Paper: The Negative Effects of Media-Driven “Favorite Book Team” Narratives on Resistant Fan Bases

Executive Summary Sports leagues, broadcast networks, and marketing partners frequently elevate specific teams as “favorites,” “marquee brands,” or “flagship franchises.” This promotional strategy is intended to maximize viewership, advertising revenue, merchandise sales, and cultural visibility. However, while such narratives may … Continue reading

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White Paper: Florida Seminole Sports Betting Ad Spend and Overall Revenue Picture

Short version: nobody outside the Seminole/Hard Rock circle actually knows the dollar figure for Hard Rock Bet’s ad spend, but we can bracket it and say how it fits into the tribe’s Florida and global finances. 1. What Hard Rock … Continue reading

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White Paper: Worldview-Adaptive AI Filtering for Trust, Safety, and Epidemiology of Belief Systems

Executive Summary Public skepticism toward artificial intelligence remains high across multiple demographic and ideological groups. A primary driver of this skepticism is the perception—often justified—that AI systems embed worldviews, epistemic frameworks, or normative assumptions that differ from the user’s own. … Continue reading

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White Paper: The Breakdown of the Monoculture and the Corporate Failure to Adapt

Executive Summary For much of the twentieth century, Western societies—particularly the United States—operated under a broad cultural monoculture. While diversity in ethnicity, religion, class, and ideology always existed, mass media and mass-market structures produced a shared cultural narrative that shaped … Continue reading

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White Paper: The Future of Book Marketing in the Age of Proliferation

Executive Summary The past decade has seen an unprecedented explosion in the number of books being published. Thanks to digital publishing platforms, AI-assisted writing tools, print-on-demand services, and global distribution networks, the barriers to entry for authors have nearly vanished. … Continue reading

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White Paper: The Ramifications of Tuning Out Perceived Corrupt or Biased Information in the Attention Economy

Introduction The attention economy, a framework where human attention is treated as a scarce and valuable resource, has become a defining feature of the digital age. Platforms, advertisers, and content creators compete relentlessly to capture and retain this finite commodity. … Continue reading

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Stores As Display Centers

Have you noticed that many stores put out their worst items and save the best for when you shop for them online? If you do, you’re not alone. This is a common issue, and there are a few key reasons … Continue reading

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